Advantages of convergence the growth in technology joined with media convergence. Advantages and disadvantages of media convergence answers. What is more, we consider the bbcs economic impact and reflect on. What competitive advantages may convergence create. The textbook defines media convergence as the coming together of computing, telecommunications, and media in a digital environment mcintosh and pavlik 7. So, that is to say that media convergence can be viewed as cooperation and collaboration between previously unconnected media forms and platforms. Understanding convergence and digital broadcasting technologies for the twentyfirst century john v.
Portable cheap quick easier to access reliable more information varity choice 15. The media is one of the most influential entities we have in this world, with good reason. Britannica encyclopaedia says, media convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. What are the disadvantages of using convergence technologies. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. The advantage of a converged network is that both telephony and data ride on the same infrastructure. Understanding convergence and digital broadcasting. This is just one of the many advantages of the media, which you will learn as you read on. Media convergence is a huge advantage because you can access all types of media on your phone or computer. Hybrid media uses different communications platforms to distribute the same information content, or different platforms for distribution and feedback. Advantagesdisadvantages of technological convergence advantages of access inexpensive efficient convenient faster disadvantages of access technology crashes loss of memory safety advantages of connectivity staying in touch you c. It raises new possibilities and new and not so new questions for media audiences. Moreover, with the interactive world wide web, audiences are able to download and share music, video, photo via social networking and become media produce. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience.
It has come about because of the convergence of old and new media technologies as well as the convergence of old and new media organizations to form immensely powerful transnational media conglomerates. The concept of media convergence ololadeganiyualabi. Thank you for the opportunity to answer your old homework question. Strategy convergent is an integration of all resources towards competitive and sustainability advantages. The benefits and challenges of converged journalism in the kenyan. Technological convergence is the process by which existing technologies merge into new forms that bring together different types of media and applications. We rely on the media to provide us with information. The answer to the question of why it is important to utilize all benefits of. Whether the change is for the good or the bad is up to the consumer, because the consumers are the ones who are affected the most. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Technological convergence has both a technical and a functional side.
In addition, greater audience engagement can help to enhance the way people experience the media. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more. Media consolidation refers to a trend in which a single company or corporation owns multiple media outlets in a given market area of distribution or transmission. In practice, convergent strategy in media business applies to combining all media and channels into a single mix, in terms of either newsroom.
The easiest way to understand media convergence is to think of how separate. Now different news crews for every medium, one converged media operation can use the same reporters and staff to produce stories for, television. The content creators can use the platform to generate customized content that is targeted at a specific group. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Although many telecommunication companies advertise the benefits their new services can offer, many people, including. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry. The convergence of information and communication technologies networks. There is no single and unanimously accepted definition of media. The advantages of media in communication often center around the speed that information can be given to the people. Do the benefits of convergence outweigh its drawbacks. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e. The advantages and disadvantages of print media fedena blog. The reason for the boom in internetenabled tvs is not just the addition of one more hightech function.
With these technolgies media convergence have become very popular. The term technological convergence is often defined in a very generalized and simplified terms as a process by which telecommunications, information technology and the media, sectors that originally operated largely independent of one another, are growing together. Technological convergence is combining two or more previously discrete technologies to create a new product or a service. Media convergence media convergence transmedia storytelling.
According to him, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms. According to classical definitions, clusters are geographic concentrations of interrelated companies, various suppliers, connected public and private institutions, universities and associations, which are working in a specific field. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. In term of industry, with the development of technology, the cost of products and software was lowered. A hybrid medium represents the convergence of many different media so that they. People get news daily through the media and this keeps them updated on the happenings around the world. The new media era of convergence media traffic radio atlantis press. Disadvantages center around the fact that in some cases, information gets out so fast that it is not always researched as well as it should be. This dissertation explores the simple theory murphy, 2002. Convergence lead the media is more interactive and audience participation is encouraged.
Media convergence opportunities and challenges media. Convergence of information and communication technology. Media globalization is characterized by convergence. Media convergence is important because in todays technologically advanced world, different forms of technology continue. The monthly magazines are the best way to bring attention to any advertisements.
Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. The internet, digital media, and media convergence. Pdf on jan 1, 2018, branislav sancanin and others published the. It takes completely separate ideas and smashes them together, so that were left with one big idea. Convergence is the process where several media channels come together to exist and operate in synergy. What advantages of media convergence enable all types of media content to be accessed on a single device. Print media is an easy medium to spread awareness or advertise to any particular geographical area.
One claims that the convergence promotes cooperation between journalists, and gives the people a sense that the media is a part of the community. Media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. You are able to text on your computer just like on your cell phone, search up things on the web, use social media, play games, watch movies and many more. Pdf the impact of media convergence on the development of. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive advantages for converged news organizations. Why online shops particularly benefit from media convergence. Media convergence is the joining, or converging, of distinct technologies into one. New devices and technology usually handle one medium or accomplish some basic tasks. Flashy magazines are always popular among consumers and are often read by them for a particular period of time in a month. Common cause reports that one company may own three tv stations, eight radio stations, a local newspaper and the cable system in a market. This article provides information about the convergence of information and communication technology.
Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Media convergence and the evolving media business model. Media convergence have become a vital element of life for many people. Internet, television, smart phones, tablets, 3g 4g, applications, gaming, what next. Digital media convergence enables news to be delivered quickly to the public. For example, in what is described as triple play, corporate. Media convergence transmedia storytelling britannica. What are advantages and disadvantages of converged. Pdf media convergence and the evolving media business. What advantages of media convergence enable all types of. A development communication perspective archan mitra student p g diploma in mass communication session. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy.
Digital media convergence has changed the game plan for journalists and reporters, advertisers and broadcasters. If thats done right, it costs less to operate than two sets of infrastruct. Marisa cardarelli resources what i learned converged media helps with the story through this assignment, i gained a clearer understanding of the pros and cons of media convergence by seeing specific examples and their impacts. With the development of technology in different platforms and operations such as television, internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms. Hybrid media is the strategic use of traditional and new media to communicate the message in a more effective way. During the past few decades of rapid technological advancements the boarders between telecommunications, the. For the first time ever, tvs are equipped with a direct response channel enabling the direct communication between viewers and businesses. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. These are some of the type of technolgies that faces convergence. The benefits and challenges of converged journalism in the.
249 583 939 175 585 1410 1484 103 1304 1503 1504 1267 1348 212 47 12 1150 818 1190 12 1209 744 79 22 704 436 120 1202 94 203 85 1385 864 462 415 1338 1349 617 1197 832